As often expected, everyday lead generation is not always a smooth ride for SEO Agencies. Why? The internet is a crowded space where everyone is trying their best to win users’ interest. No matter the product or service you are offering, you are already in a pool of competition.
Meanwhile, average users know precisely what they want. So, they can dodge ads, ignore emails, and other online lead-generating tools to choose the right product or service they need. Now, the excellent task before you as an SEO agency is to convince users that you are their best solution.
The art of winning customers’ attention has existed since the stone age. If you want to help your clients stay ahead of the ever-increasing competition on the internet, you need to learn about the best ways to generate leads every day.
Yes, lead-generating tactics require a lot of effort. However, you can use the versatility of the internet space as an advantage to bring your creative ability to work to drive leads easier and better. Here are the best ten ways you can get the job done for the business their hires your professional service.
1. Use Smart Email Marketing
Over the past decades, email marketing has been one of the best ways SEO agencies generate traffic. Though it seems people don’t give their best attention to emails, email marketing is still among the most effective ways of winning customers’ hearts.
Email marketing is a good tool for a productive SEO agency to contact potential customers at their leisure when their attention seems undivided. Gone are the days when you will have to send emails to thousands of people at random expecting some of them to find your pitch interesting. Instead, email marketing involves using your creativity, personalization, and any other productive approaches to reach a group of targeted subscribers. To get more effective as an SEO agency, you can use the email forms on your client’s site, design newsletters, automate your emails and segment your audience.
2. Connect With Other Marketers
Before you turn prospective customers into leads, they would have to first hear about you. Competition makes you better. So, if you want to create your door opportunities, you would have to swim with the big fish.
Unless you have poor social skills, there are no borders to how much you can achieve as an SEO Agency connecting with other marketers. It is time to start attending many networking events to connect with the right people and learn the newest effective strategies.
3. Run free SEO audits
Since your job as an SEO agency is to convince customers to try out your client’s service, you should be ready to give it all it takes. If you are talking directly to a customer who needs a service, you can help your clients gain more attention by running a quick SEO audit on the site and showing users the real solutions they would need. Once the users realize that your client has the best solutions to their needs, they will be left with no alternative but to ask your client to provide the answer instantly.
4. Create special offers
Have you ever discovered the powerful force of irresistible special offers? That’s one of the best tools of every successful SEO agency. Let me tell you how it works. Customers live with the fear of missing out on great, once-in-a-while opportunities. So, they always want to patronize a product or service when the price seems cheaper, especially if they know that the price has been higher and can soar to the initial standard price at a specific date.
Hence, you can leverage discounts, freebies, bonuses, and every other thing you can think of, to lure users to your clients. Howbeit, you will have to make the offer more attractive with eye-catching designs and creative content written to sell.
5. Use captivating success stories
As an SEO agency, you need to know how to use the convincing power of positive reviews to generate leads. Indeed, special offers become more potent if you can pad it up with powerful success stories.
In reality, showing off the satisfying reviews that former users have left for your client after using the product or service is not bad; you will only have to do it in moderation.
It is a good thing for users to know about your clients’ accomplishments. It is among the best ways to inspire trust and integrity.
6. Make the landing page attractive
Every SEO agency must know how to create excellent web content that converts for their clients. Being an SEO agency, you are expected to have in-house website content writers who can create compelling contents that generate leads.
The website is your client’s business window to the world. Hence, it deserves all the attention you ever invest in it. One of the most strategic pages that require error-free enticing content is the landing page. Use your technical and creative ability to make the landing page visible in major search engines through SEO. The truth is, you will have to do all you can to make the landing page your selling point.
7. Use SEO to generate leads organically
It is strictly SEO agency’s responsibility to make a website visible on Google’s first page – it is among the best ways to drive traffic and generate leads organically. Meanwhile, appearing on Google’s first page does not automatically guarantee users’ clicks – you need to understand that as an SEO agency. Since other competitive websites will appear on the same page, you will have to do something extra to win that most sought-after click. That is where the snippets count. The snippet is what prospective customers will first see when they find your client in search engines. learn more about snippets and their use by clicking here
Ensure the URL, title, and meta description are short and descriptive enough to grab users’ attention. You can even make snippets more effective using structured data such as images, reviews scores, phone numbers, and addresses.
On a final note
As an SEO agency, you must keep discovering new ways to generate leads for your company and your clients and improve on the ones you already got in your archive. Thay way, you will have an advantage over the ever-increasing competition to drive organic traffic and generate leads.
